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Privacy Policy

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Last updated: July 2026

This Privacy Policy explains how SerpScale ("we", "us" or "our") collects, uses and protects your information when you use our website and SEO platform (the "Service"). We are committed to handling your data responsibly and only for the purposes described here.

1. Information we collect

We collect information you provide directly — such as your name, email, company and billing details — when you sign up or contact us. We also collect data you add to run SEO campaigns, including website URLs, keywords and connected accounts. When you use the Service we automatically collect usage and device data such as log files, IP address, browser type and pages viewed.

2. How we use your information

We use your information to provide and improve the Service — to crawl your sites, track rankings, generate reports, process payments, provide support and send important account and product updates. We do not sell your personal data.

3. Third-party integrations

With your permission, SerpScale connects to services such as Google Search Console, Google Analytics 4 and Google Business Profile using OAuth. We only access the data needed to power your dashboards and reports, and you can revoke access at any time from your Google account or from SerpScale.

4. Cookies

We use cookies and similar technologies to keep you signed in, remember preferences and understand how the Service is used. You can control cookies through your browser settings, though some features may not work without them.

5. Data retention and security

We retain your data for as long as your account is active or as needed to provide the Service and meet legal obligations. We use industry-standard safeguards — including encryption in transit and access controls — to protect your information, though no method of transmission over the internet is completely secure.

6. Your rights

Depending on your location, you may have the right to access, correct, export or delete your personal data, and to object to or restrict certain processing. To exercise any of these rights, email us at hello@serpscale.com and we will respond within a reasonable time.

7. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes we will notify you by email or through the platform. The "last updated" date above shows when this policy was last revised.

8. Contact

Questions about your privacy or this policy? Email us at hello@serpscale.com.